Master Lecturer & Dist Teacher
Department of Marketing

Michelle Carpenter

757-683-4317

2141 CONSTANT HALL
NORFOLK, 23529

Michelle Carpenter serves as a Master Lecturer of Marketing in the Strome College of Business at ÌÒ»¨ÉçÇøÊÓƵ Dominion University in Norfolk, Virginia. She teaches students the value of marketing, social media, and public relations, and actively looks for opportunities to mentor students through special projects and experiential learning. In April 2022, Michelle was selected as University Distinguished Teacher and in June 2022, the EV Williams Fellowship for Teaching and Service. In addition, Michelle was awarded the Faculty Teaching Award for non-tenure track professors by the Strome College of Business two separate times, and in 2020 was recognized as Educator of the Year for her teaching innovations by the Rotary Club of Hampton Roads. Michelle serves as the Chapter Advisor of American Marketing Association (AMA) club at ÌÒ»¨ÉçÇøÊÓƵ, affectionally known as the AMA Strome Marketers, and is the Chief Department Advisor. Michelle actively collaborates with companies in her classes and pursues research related to education, experiential learning, social media marketing and personal branding. Her dedication to students in the classroom is supported by more than 15 years in the industry instructing businesses and organizations across the Commonwealth on the importance of Internet marketing, leading a statewide e-commerce conference, and serving as the public relations lead for a local university. She holds an M.A. in Communications from the University of Louisiana at Monroe and an MBA with a specialization in Marketing from ÌÒ»¨ÉçÇøÊÓƵ.

M.B.A. in Business Administration, ÌÒ»¨ÉçÇøÊÓƵ Dominion University, (2006)

M.A. in Communication, University of Louisiana at Monroe, (1992)

B.A. in Public Administration, Miami University, (1991)

B.S. in Broadcast Journalism, Miami University, (1991)

Generative Al: Prompt Engineering Basics
Sponsoring Organization: IBM
Date Obtained: 2024-07-31
Career Essentials in Generative AI
Sponsoring Organization: Microsoft and LinkedIn
Date Obtained: 2024-07-12
Social Media Marketing - Industry Specialist
Sponsoring Organization: Meltwater Academy
Date Obtained: 2022-07-01
Social Marketing Certification
Sponsoring Organization: Hootsuite Academy
Date Obtained: 2017-07-01

Contracts, Grants and Sponsored Research

Carpenter , M. C. "Empowering Student Success Through the Monarch Clothing Closet" $578. ÌÒ»¨ÉçÇøÊÓƵ Dominion University. August 2024 -
O'Hallarn, B. and Carpenter, M. C. "Name, Image, and Likeness (NIL) Hub " $2,000. ÌÒ»¨ÉçÇøÊÓƵ Dominion University. August 2022 - August 2022

Expertise

Marketing
Public Relations and Marketing, Social Media Strategies and Trends, and effectively using social media to build a personal brand and business.

Research Interests

Public Relations and Marketing, Social Media Strategies and Trends, and effectively using social media to build a personal brand and business.

Articles

O'Hallarn, B., Morehead, C. A., Carpenter, M. C. and O'Toole, J. (2023). Investigating name, image, and likeness through project-based learning. Sports Innovation Journal.
Carpenter , M. C. (2022). Looking for Inclusivity in Higher Ed? Start in the Classroom. Atlantic Marketing Journal 11 (1).
Carpenter, M. (2011). Social Media and Its Role in Direct and Interactive IMC: Implications for Practitioners and Educators. International Journal of Integrated Marketing Communications 3 (1) , pp. 74-85.

Presentations

Carpenter, M. C. (April 12, 2024). Developing the Case for a Personal Brand Begins Now Oral Presentation AMA International Collegiate Conference New Orleans, LA.
Carpenter, M. C. ., O'toole, J., O'Hallarn, B. and Morehead, C. (September 29, 2023). An Exercise in Personal Branding: Marketing Students Mentoring College Athletes in the New Age of NIL Paper Atlantic Marketing Association 48th Annual Conference Wilmington, NC.
Carpenter, M. C. . and O'Hallarn, B. (June 23, 2023). Helping Student Athletes Navigate NIL: Lessons Learned in the Classroom Oral Presentation Transitional Entrepreneurship Colloquium 2023 Norfolk, VA .
Carpenter, M. C.., Rushevics, K., O'Hallarn, B., O'toole, J. and Morehead, C. (March 31, 2023). Helping Student Athletes Navigate NIL Preliminary Findings from Initial Project and Survey with Marketing Majors Oral Presentation 2023 AMA International Collegiate Conference New Orleans, LA.
Carpenter , M. Christina. and Ukleja, K. (September 30, 2022). Whose Job is it to Foster Inclusivity in Higher Ed? Everyone! Paper 2022 Atlantic Marketing Association Conference Chattanooga, TN.
Carpenter, M. C. (September , 2021). Looking for Inclusivity in Higher Ed? Start in the Classroom! Oral Presentation 2021 Atlantic Marketing Association Conference Chattanooga, TN.
Carpenter, M. C. (May 18, 2021). How to Make an Asynchronous Course Feel Synchronous with Technology! Oral Presentation ÌÒ»¨ÉçÇøÊÓƵ Faculty Summer Conference Norfolk, VA .
Carpenter, M. C. (October 2, 2020). Are You Still Relying on Outdated Case Studies from the Textbook to Teach Your Course? Throw Them Out! Oral Presentation 2020 Atlantic Marketing Association Conference Virtual - Zoom.
Carpenter, M. C. (September 26, 2019). You Agreed to Teach WHAT? How to Succeed in a Social Media Marketing Course! Oral Presentation 2019 Atlantic Marketing Association Conference Asheville, NC.
Carpenter, M. C. (September 20, 2018). Improving Learning Through Infographics & Other Visual Learning Tools Oral Presentation 23rd Annual Fall MMA Educators Conference Kansas City, MO.
Carpenter, M. c. (September 20, 2018). Real Life Lessons Learned Through Experiential Learning Oral Presentation 23rd Annual Fall MMA Educators Conference Kansas City, MO.
Carpenter, M. C. (September , 2017). Incorporating Experiential Learning into the Marketing Program –What Attracts Students to this Style of Learning & Ways to Improve Their Overall Experience Oral Presentation 2017 MMA Fall Educators’ Conference Pittsburgh, PA.
Carpenter, M. C. (March 18, 2016). What Do Students Really Think about Project-based Learning, a Post Secondary Education Perspective Oral Presentation 38th Annual International Collegiate Conference New Orleans, Louisiana.
Carpenter, M. (April , 2014). E-TEXTS: IT’S A DIGITAL WORLD OUT THERE, SO WHY SHOULDN’T TEXTBOOKS BE DIGITAL TOO? Oral Presentation 36th Annual International Collegiate Conference for the AMA New Orleans, LA.
Carpenter, M. (October 9, 2010). Social Media and It’s Role in Direct and Interactive IMC: Implications for Practitioners and Educators Paper Direct and Interactive Research Summit San Francisco, California.
  • 2024: Most Inspirational Faculty Member to College of Arts & Letters Top Graduate (and Marketing Minor) Caroline Matthews , ÌÒ»¨ÉçÇøÊÓƵ Dominion University
  • 2023: Faculty Service Award for Non-Tenure Track Professors , Strome College of Business
  • 2023: ÌÒ»¨ÉçÇøÊÓƵ 2022-23 Excellence in Advising: Faculty Advisor Award , ÌÒ»¨ÉçÇøÊÓƵ Dominion University
  • 2023: Certificate of Merit for Excellence in Faculty Advising, NACADA Region 2 Global Community for Academic Advising
  • 2022: EV Williams Fellowship for Teaching and Service, Strome College of Business
  • 2022: University Distinguished Teacher , ÌÒ»¨ÉçÇøÊÓƵ Dominion University
  • 2020: Educator of the Year Award, Rotary Club of Hampton Roads
  • 2019: Faculty Teaching Award, Non Tenure Track, Strome College of Business
  • 2018: Master Advising Re-Certification, Advising and Transfer Programs
  • 2016: EV Williams Fellowship, Strome College of Business
  • 2016: Faculty Advising Award, Strome College of Business
  • 2016: Outstanding Professional Chapter Planning, National Collegiate Chapter of the AMA
  • 2016: Master Advisor Certificate, Advising and Transfer Programs
  • 2015: Alpha Mu Alpha Induction, National Collegiate Chapter of the AMA
  • 2015: Outstanding Professional Chapter Planning, National Collegiate Chapter of the AMA
  • 2014: Outstanding Professional Chapter Planning, National Collegiate Chapter of the AMA
  • 2013: Faculty Teaching Award, Non-Tenure Track, Strome College of Business
  • 2013: Outstanding Community Service, AMA Chapter, National Collegiate Chapter of the AMA
  • 2013: Top Ten for Most Video Views in the AMA Saves Lives Campaign, National Collegiate Chapter of the AMA
  • 2012: Most Inspirational Faculty Member, College of Business & Public Administration
  • 2012: Outstanding Chapter Planning, AMA Chapter, National Collegiate Chapter of the AMA
  • 2012: Outstanding Community Service, AMA Chapter, National Collegiate Chapter of the AMA
  • 2012: Top Ten for Most Video Views in AMA Saves Lives Campaign, National Collegiate Chapter of the AMA

Organizational Chart